NEW BODY LINE, founded in 2000, is a Family company created by the impulse and vision of Karim REJEB (Textile Engineer of the European Formation).

NEW BODY LINE is the only one Tunisian factory entirely dedicated to the production of the Seamless articles.

These products consist of Underwear, Shape Wear, Beachwear, Sport and Outwear.

NEW BODY LINE is completely integrated and controls each step of its chain of production:


The Team, lead by Karim REJEB is composed of Textile Engineers, specialized Chemists and high-level Technicians.



NEW BODY LINE is located in MAHDIA, the center of the Tunisian textile industry.

The factory is very accessible and close to three international airports:

• Monastir Habib BOURGUIBA à 40kms,

• Sfax 100 kms.

• Tunis Carthage 220 Kms.

Founded in the early 10th century as the capital of Fatimid-ruled Tunisia, Mahdia is today a quiet port town and provincial center of about 45,000 people, known for its fishing, silk weaving and olive industries.

One of Tunisia’s most picturesque cities, Mahdia lies between Sousse and Sfax and has many historic attractions, including the ruins of an ancient Punic city (pre-dating Mahdia), the Fatimid port, the first Fatimid mosque (built in the 10th century), and a 16th-century Ottoman fort.

Seamless garments

the benefits of seamless garments

Seamless is synonymous with comfort, freedom, and feeling of security. For the comfort of your body, this kind of product ensures maximum freedom in your movements, perfect grip and absolute discretion. The seamless underwear give you the opportunity to live your life fully active and fully meet modern requirements while having a wide range of colors and shapes.

The seamless underwear have many advantages that distinguish them from other conventional clothing:

  • Comfort.
  • Soft touch through the use of high quality materials such as microfibers.
  • Complete discretion by eliminating seams.
  • Second skin effect due to the elasticity of the product.
  • Elimination of extra thickness by eliminating seams.
  • Customized products.
  • Wide range of colors and shapes.


NEW BODY LINE is certified by the OEKO-TEX Standard 100 Class II.

This certification is authorized by the Organization of European Control- CITEVE.

It is renewed on an annual basis.

This certification guarantees the excellence of quality products, from the start to finish of production.